Connect Marketplace is hosting a preview event in Hong Kong, taking place from 19-21 March 2025 at AsiaWorld-Expo. Building on the success of its acclaimed edition in North America, the premier platform is expanding its APAC footprint through Hong Kong, opening new doors for collaboration and growth across the region.

Thoughtfully curated to serve MICE professionals, the event offers a dynamic space where thought leaders, innovators and decision-makers can connect, collaborate and inspire. Featuring its unique hosted buyer model, the Hong Kong event facilitates pre-scheduled, one-on-one meetings between top-tier suppliers and high-quality buyers, ensuring every interaction is both meaningful and productive. Over the course of three days, a series of exclusive networking events, conferences and incentives will take place, delivering a truly enriching and impactful business experience to all.

Hong Kong: The Heartbeat of Asia's MICE Landscape

Situated at the heart of Asia, Hong Kong serves as an exceptional gateway to enter one of the world's most lucrative and rapidly growing markets. With seamless access to the Greater Bay Area, strong business ties to China’s nland and unmatched global connectivity, the city ensures that every MICE event taps into Asia's immense potential effortlessly.

Beyond its prime location, Hong Kong's open-market policies, low taxes and business-friendly regulations foster an environment of innovation and competitiveness. The city's world-class MICE infrastructure, including state-of-the-art venues and advanced transportation systems, further solidifies its status as a leading destination for global business events. Hosting Connect Marketplace in Hong Kong capitalizes on the city's unique advantages, offering an ideal platform for international professionals to connect and collaborate across borders.

Unmatched Exhibitor Line-up and Tailored One-on-One Meetings

The inaugural event will host more than 1,500 one-on-one meetings, bringing together more than 5,000 buyers from more than 30 countries and regions. All participants will enjoy a bespoke experience, with highly targeted and impactful business meetings that are designed to yield tangible, long-term relationships.

The event will feature an unrivalled exhibitor line-up, spanning airlines, hotels, resorts, tourism boards, MICE associations and technology innovators. Among the distinguished exhibitors are Club Med, Cathay Pacific, Qatar Airways Q.C.S.C., Abu Dhabi Convention & Exhibition Bureau, Shanghai New International Expo Centre Co., Ltd., Regal Hotels International, Info Salons Technology Services (HK) Limited, Shenzhen World Exhibition & Convention Center, and many more.

A First-of-Its-Kind MICE Experience in Asia

Connect Marketplace Hong Kong is proudly backed by leading industry institutions and associations, including the Hong Kong Tourism Board, AsiaWorld-Expo, and the Corporate Travel Community. Furthermore, organizations such as the Korea MICE Association, SACEOS, Meetings & Events Australia, along with over ten other organizations, recognize the significant potential of this event in shaping the future of the MICE industry across Asia. With extensive support from industry members, anticipation for this ground-breaking event is building, promising to drive significant growth, innovation and collaboration to Asia's MICE industry.