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Switch Off Your Lights, Help The Planet
WWF promotes Earth Hour 2012 in Beijing
by Liu Jian

Dr. Yang Fuqiang, Natural Resources Defense Council's Senior Advisor on Energy, Environment and Climate Change spoke about the Durban Climate Change Conference COP 17 and Earth Hour (PHOTO BY LIU JIAN)

The World Wide Fund for Nature (WWF) hosted its Earth Hour 2012 campaign promotion seminar on February 27, 2012 in Beijing.

With the slogan “There’s an Environmentalist in Each of Us,” Earth Hour 2012 will take place on March 31, 2012 from 8:30 p.m. to 9:30 p.m. Households and businesses are asked to turn off their non-essential lights for one hour to show their support for environmentally sustainable action.

Apart from turning off lights, Earth Hour 2012 also calls on individuals, businesses, communities and governments and to go beyond an hour and make energy saving a daily habit.

“Earth Hour 2012 is about reminding people of their innate love of nature, and that nature should be an important factor in decision making,” said Allen Chai, Senior Communications Officer at WWF’s Beijing Office, who is in charge of the Earth Hour campaign in China.

Over 40 Chinese companies, media and environmental organizations attended the event.

Allen Chai, Senior Communications Officer at WWF's Beijing Office introduced the Earth Hour 2012 campaign in China (PHOTO BY LIU JIAN)

At the seminar, Dr. Yang Fuqiang, Natural Resources Defense Council’s Senior Advisor on Energy, Environment and Climate Change, spoke about the Durban Climate Change Conference COP 17 and Earth Hour. In addition, Sony (China) Ltd., 22 International Art Plaza, and Green Channel showcased their participation in last year’s Earth Hour campaign on behalf of businesses, communities and the media, respectively.

2012 marks Earth Hour’s fourth year in China, according to Allen Chai. He also noted that WWF had launched the official Chinese website, where individuals, companies and government agencies may share their commitment to the environment.


About Earth Hour 

Earth Hour was started by WWF-Australia in 2007, and has grown into the largest global movement for the environment led by WWF internationally. Individuals, businesses, communities and governments are encouraged to turn off their lights for one hour on the last Saturday of March annually in a show of support for environmentally sustainable action. As of 2011, Earth Hour had made history as the largest voluntary action ever witnessed with participation from5,252 cities in 135 countries and on every continent.


About WWF

World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the planet’s environment and to build a future where humans can live in harmony with nature.


Join in Earth Hour 2012 at





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-Switch Off Your Lights, Help The Planet
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