"A Lion Holding a Sword in Mouth", Zhangzhou, Fujian Province (LIU JIAN)

Preserving history

It's widely believed that this folk art originated in the Tang Dynasty (618-907). As the printing technology developed, it was not until the Qing Dynasty (1644-1911) that the New Year woodcuts reached its peak, when a variety of subjects were included in the art.

However, despite its glory in the past, the once-flourishing Chinese folk art is no longer popular.

"Today hanging a New Year woodcut is no longer a custom in many parts of the country. People have gradually forgotten its beauty and charm," said Yin.

So far, there are only three regional New Year painting museums, but no national museum showcases the artworks of various styles of different regions. Yin said it is sad for China, a country with such a long history of folk art.

Apart from displaying the prints, Yin is also selling some of his collections, with prices ranging from 80 yuan ($12.1) to 2,000 yuan ($303) each. "I try to expand the consumer market for New Year woodcuts. Only by marketing can we revive the art and better preserve our cultural heritage," he said.

Yin said he wanted to be a responsible "collector of traditional Chinese culture." Setting up an online New Year painting museum is something he is contemplating. "It could not only display various styles of the folk art, but also build a platform for art lovers and collectors to exchange information," he said.

Ultimately Yin hopes that New Year paintings can again become a fixture in people's lives, whether as decorations or gifts and he is determined to do what he can to keep this art alive.